Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Aug10-Article6-A Study Of Problems And Prospects Of Sericulture In Shivamogga District, Karnataka
- Price : 80.00
- Published on August 1, 2010
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Sericulture is one of the labour intensive cottage industries involving mulberry cultivation, silkworm rearing and egg production, reeling and weaving of the loom and other post cocoon processes like twisting, dyeing, painting, finishing etc. along with the utilization of by products, offering a most promising alternative agricultural activity.Sericulture is a way of life in India. Sericulture promotes self-employment and other livelihood activities in the rural economy and helps to accelerate income and provides employment opportunities to 35 million people and is practiced in Karnataka, Andhra Pradesh, Tamil Nadu, Jammu & Kashmir and West Bengal (Mulberry Silk) Jharkhand, Orissa, Chhattisgarh and North-Eastern States (Non- Mulberry Silk). There are number of problems in Sericulture in Shimoga district i.e., labour, financial, marketing etc. The reviews of the published work also reveals the fact that no work of worth consideration on the topic of the present study has been undertaken by the researchers in the past. Hence, there is need for present study to fill the research gap that exists at present. In order to cover this gap, the present research was undertaken.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.