Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Aug10-Article3-Contract Farming Led To Agrarian Torment: The Other Side Of Contract Farming
- Price : 80.00
- Published on August 1, 2010
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
As globalization and market liberalization profoundly change global agricultural production, small farms in developing countries are at a risk of being excluded from the opportunities for higher-value production arising from the opening of regional and international markets. Small farms typically lack the resources, knowledge, and information to compete in increasingly integrated markets. They are hampered by imperfect market information, poor infrastructure, and have few links with buyers in the marketing chain. These disadvantages contribute significantly to the low incomes and poverty found in developing countries like India, where small farms dominate the agricultural sector.Agriculture in India is one of the most important sectors of its economy. It is the means of livelihood of almost two thirds of the work force in the country and according to the economic data for the financial year 2006-07, agriculture accounted for 18% of India's GDP. About 43 % of India's geographical area is used for agricultural activity. Though the share of Indian agriculture in the GDP has declined steadily , it is still the single largest contributor to the GDP and plays a vital role in the overall socio-economic development of India.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.