Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Aug09-Article7-Apex Managerial Approach Towards Various Proportions of Holistic Marketing Interactions
- Price : 80.00
- Published on August 1, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Fusion of business and academic platforms do not provide sufficient mechanism regarding implementation technique for effective involvement of apex managerial agencies towards holistic marketing interactions. On the other hand need of the hour is that not only apex managerial approach but every employee’s approach towards holistic marketing interactions or technically integrated marketing communications must be well defined and should work on a pre defined system. Through this paper we provide a model for apex managerial approach towards various proportions of holistic marketing interactions. This empirical research depicts the fact very emphatically that increasing participation of apex managerial agencies in marketing interactions could be positively associated with holistic marketing interactions.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.