Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Aug09-Article5-Consumer Generated Advertisements: The Ten Commandments
- Price : 80.00
- Published on August 1, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
In this era of global recession and financial crisis, big corporate houses are experimenting with a paradigm called consumer generated advertising (CGA). CGA is the most recent development in the field of advertisements, where consumers of a product or services are being purposely involved in the advertisement campaign .Consumers are invited through press, blogs, wikis, forums or electronic media to prepare ad campaigns or suggestions for the respective company. CGA reduces the cost of advertising and creates awareness among loyal customers as well. Here in this article the probable causes for the failure are being analyzed and probable counter methods are being formulated through commandments. Ten Commandments for preparing a CGA plan for any organization are being attempted in this research paper.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.