Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Aug09-Article2-Exploring The Trends of Retail Formats in India: A Study of Hypermarkets in Bangalore City
- Price : 80.00
- Published on August 1, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The Indian retail industry is one of the fastest growing industries with an annual growth of 30%. It is transforming into a big corporate multinational business with a potential to create direct employment opportunities of 2.5 million jobs and 10 million additional jobs in support activities. The formats are undergoing a change from convenience store to hyper markets with the entry of leading corporate in India like TATA, Reliance, Birla, and Pantaloon India pvt. Ltd., and top foreign retailers like Wal-Mart and others. Today the country has around 40 hypermarkets, but the estimates shows that India's 67-odd retail destinations can easily accommodate over 1,000 hypermarkets by 2010. This paper presents the results of this empirical study conducted at Bangalore city. A sample of 265 customers of hypermarkets was randomly selected for this study.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.