Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Aug08-Article4-The Evolving Food Chains & Consumer's Buying Behaviour
- Price : 80.00
- Published on August 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Food retailing is at its nascent stage in India. The major players are limited to metros and “A’ class cities of our country. In the present study I have made an effort to examine the consumers buying behaviour related to Food retail industry in India and attempted to come up with suggestions with respect to food retailing in few selected cities of Uttar Pradesh. The nature of the research is exploratory and the aim is to examine the factors influencing the consumers to buy from food retail outlet.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.