Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Aug08-Article3-Challenges Faced By Cut Flowers Growers In Tamil Nadu.(With Special Reference To Nilgiris District)
- Price : 80.00
- Published on September 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Flowers are one of the nature’s most beautiful gifts to man. Their beauty and fragrance brings joy and happiness to our lives. In any garden, flowers in great variety are always the main attraction. Their colour combination, fragrance, and the skill with which they have been grown and displayed count a lot. Since time immemorial, flowers have been considered as the symbol of grace and elegance and a feast for our eyes. They are used on all religious and festive occasions. Flowers are used as birthday presents, wedding gifts, or while meeting ailing people and even at funerals. Most Hindu ladies adorn their hair style with flowers. “Veni”, a special kind of hair decoration with flowers has been widely used in South India to decorate the long plaits of hair during dance recitals and at wedding ceremonies. All people irrespective of their ethnic origin, race, sex and cadre love flowers. It is for this reason that the Society of America Florists has adopted a slogan “say it with flowers”.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.