Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Aug07-Article5-On-line Tourism Services in Developing Countries : Need for the Website Marketing Infrastructure
- Price : 80.00
- Published on August 2, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
In developing economies the tourism sector is of strategic importance. Currently online tourism is a dynamic growing industry with highly competitive newcomers and powerful concentration mechanisms. Globally the number of online tourism providers has increased over the years and the market has experienced a gradual consolidation in the hands of the larger and better-funded companies. In developing countries the opportunity offered by ICTs is a priority for tourism providers at national, regional and community levels. However, before the Internet, information on tourism opportunities in these countries were mainly generated and maintained by overseas service providers. Now the Internet has underlined the continuous evolution of the tourism industry which drives substantial changes in the market structure and consumer behavior.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.