Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Aug07-Article3-Viral Marketing: Motives and Challenges for Marketers
- Price : 80.00
- Published on August 2, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
In Marketer’s evolution of the offering of products and services is greatly influenced by the social referral network of the customers. The promotion of product and services are backed by the tactile experiences of the peer network. In absence of dominant brand the buyer’s evaluation is heavily influenced in the referral framework. The viral marketers have to be creative to sell their products backed by the parameter of mutual trust and development of tangible infrastructure and benefits. Viral messages are able to show its effectiveness in the countries where the existence of products and services of the marketer is not there.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.