Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-April09-Article3-Asian Paints: Changing Rules of The Game
- Price : 80.00
- Published on April 1, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The present case study deals with the distribution and supply chain management of Asian Paints. The case study tries to throw light on the key strategies of Asian Paints in terms of distribution and supply chain, which have made Asian Paints, the number one paint company in India. The case study also focuses on the current scenario in the paint industry and the trends in the industry. The scope of case study is limited to the Indian paint market and the strategies applied by Asian Paints in the India market only.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.