Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-April08-Article6-Promotions and Barriers Towards Services Sector Economy
- Price : 80.00
- Published on April 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Service Sector is playing an important role in an economy. The Service industry such as computer and software development, Business Consultancy, Tele Communication, banking, finance and insurance are growing very fast when compared to the manufacturing and agriculture. Though it is having rapid development there are many barriers standing in the way of the development of service sector. The main objective of this paper is to understand the concept of services, promotions and barriers towards Services Sector Economy
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.