Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-April08-Article4-A Study on Consumer Trust,Value and Loyalty in Relational Exchanges
- Price : 80.00
- Published on April 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The Success of any business lies in maintaining a strong base of loyal customers. The organization exists for the customers and the customers are the deciding forces behind success or failure of a business organization. Keeping the customers and ensuring customer satisfaction is thus very crucial for the success and growth of all service firms, no matter what is the size or nature of the business. The growing importance of relationship marketing has heightened interest in the role of trust in fastening strong relationships.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.