Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-April08-Article3-Marketing Mix Strategies Adopted By Selected Indian Business Outsources
- Price : 80.00
- Published on April 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Outsourcing refers to a transfer of some business functions or components of business process to an outside contractor. It is also defined as the transfer or delegation to an external service provider, the operations and day-to-day management of a business process. It is the outcome of recent technological change and new competitive environment.Business Process Outsourcing is becoming the norm because companies see outsourcing as an edge technology. Many companies begin to look at outsourcing not just as a quick fix, but also as an integral part of their long-term business strategy.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.