Indian Journal of Finance
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJF-April-May07-Article4-A Study on Consumers Perception towards Financial Supermarkets
- Price : 80.00
- Published on April 1, 2007
- Associated Management Consultants (P) Ltd.
- Issues 356
- Language - English
- Published daily
About this issue
In the emerging scenario financial oriented service industry is becoming spacious; especially in India. The consumers are more receptive and emotionally bonded in nature as for as financial services is concern. This article is being determined to hub on escalating the emergence and perceptions of consumers towards the financial supermarket (one-stop money shop, offering the full range of financial services, from deposits and loans to insurance and travel). It also intends to identify the level of awareness for financial supermarkets and to know the sources of awareness for financial supermarket in India. In a simple term : Analyzing combined effects of consumer perception and awareness on financial supermarkets with special references to south India.
About Indian Journal of Finance
Indian Journal of Finance, a source of sophisticated analysis of developments in the rapidly expanding world of finance, is a monthly journal with topics ranging from corporate to personal finance, insurance to financial economics and derivatives.