ATTAINING COMPETITIVE ADVANTAGE THROUGH BRAND EQUITY by Dr. S.K. Sharma, Sunita Bharatwal and Monika Sharma

Global Vision Publishing House

ATTAINING COMPETITIVE ADVANTAGE THROUGH BRAND EQUITY by Dr. S.K. Sharma, Sunita Bharatwal and Monika Sharma

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Global Journal of Business Management Vol. 4 No. 1, June 2010more

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