Team Readwhere is conducting webinars to give an overview of the best features of this initiative. Right from Web Vitals, its core components, till various ways to optimize reader engagement and content in realtime with News Consumer Insights (NCI) and Realtime Content Insights (RCI) everything is explained in these webinars.
All you need to do is authorize your account to view the data and get started with NCI and RCI
But before you do so, here are the key factors you need to know about NCI and RCI as discussed by Team Readwhere in their webinars.
In both NCI and RCI, various parameters are considered on the basis of your readers classified as Casual Readers, Loyal Readers and Brand Lovers.
News Consumer Insights
Do you want to build deeper and better relationships with your customers?
If yes, then NCI is the solution that you are looking for. Depending on the Google Analytics data, NCI can provide you with key insights and actionable recommendations that ultimately helps in better engagement and higher revenue.
Here are the four important aspects mentioned in the NCI with regards to your data.
Actionable Recommendations: Depending on the analysis of the Google Analytics data, this section showcases the personalized actionable recommendations to help grow the loyalty of readers for the betterment of the overall performance.
Recommendations such as what to do when your news traffic is low, benefits of web push notifications, doing a bit more with your social presence are some of the examples included in this section.
Reader Engagement: You need to know your readers well in order to grow and increase the reach of your content. When we say know your readers, NCI helps you in knowing about their age group, the medium of content consumption, page views, time spent and much more important data like this.
You get complete and detailed insights about your casual readers, loyal readers and brand lovers for various devices. You can now easily analyse your traffic, know about the sources from where your readers are coming and know about the overall engagement of your audience compared to your competitors.
Reader Revenue: NCI tells you that having a conversion-driven approach is a must to improve the performance of your business goals. You can go for various methods like subscription-based models, memberships, newsletter sign-ups etc and analyse the conversion rates. With NCI, you can easily identify and optimize your new converters, know the source of your new convertors for future benefits and get the data in a filtered manner as much as possible. Never forget to keep on interacting with your readers. Free Google survey is the most effective and helpful way to do so.
Video Insights: In this section, you can know about your video performance, identify the optimization opportunities and maximise the outreach of the video content. You can know about the overall performance of a video (average visit length, pages per user, visits per reader) across various devices. If your videos aren’t being played, you can come up with strategies of how to make users start and watch your video till the end.
Realtime Consumer Insights
Do you want to know about the trending topics and articles among your readers?
If yes, then RCI is the solution that you are looking for. All the publishers using any version of Google Analytics can make the most of RCI. It enables engaging data visualization for the newsroom and allows you to know about the trending topics in a particular region.
Just like NCI, RCI is also considering 4 major parameters to help in growing your business.
- Realtime Article Performance
- Realtime Video Performance
- Historic Performance
- Trends in Your Region
Realtime Article Performance: How cool it can be when you get to know about the overall performance of every article that you have posted? Right from the number of readers till the page views for the particular article. With RCI, you can get it all in a simplified way along with the details like the geography of the readers, referral sources, scroll depth, page speed and more.
Realtime Video Performance: Just like the article performance can be measured, the same goes for all the videos that you have posted. Casual and loyal viewers across devices with parameters like unmute rate, fullscreen rate and completion rate can be identified. These statistics can easily help you decide your further step to do better in your video content.
Historic Performance: For a particular time frame selected, you can get the complete rank of articles and videos by the pageviews and views. Including parameters like recirculation, casual readers, loyal readers etc, one can get the entire engagement metrics via Content Engagement Rank (CER). You can also easily filter out specific content using the author name or category and get going. By implementing Reader Engagement and Reader Revenue components from the News Tagging Guide, you can help your business performance get better.
Trends in your Region: In this section, you can get to know about the trending articles and videos of a region for any particular category of your choice. Along with the top trending content, you can compare your trending topics for articles and videos with the Realtime Search Trends and get going with your analysis for the future.
This is all about NCI & RCI for now. If you wish to learn more about these cool topics and implement them for your business growth, feel free to drop a mail to us at helpdesk@readwhere.com .
