Festivals, Weddings and Celebrations have arrived. Winter is knocking at our doors and the country is gearing up for the next few months of happiness. October brings in a lot of festivities, lot of shopping and lot of advertisements, offers and marketing campaigns. This issue, we bring to you these festivities, and the associated fashion, food and events with a view on how marketing and advertising has been changing over time. The strategy, method and means of advertising and communicating with customers have undergone a radical change. We bring these changes to you in form of a power packed article on the trends in this industry and how socially relevant campaigns are becoming important. We then take you to the world of fashion, for that is where our cover story comes from. Rajniesh Duggal, a man who has traversed a long path from modeling to acting has been featured in this month’s cover story. You will get to know a lot more about him that you could have ever thought. Talk about fashion, and we bring to you some dirty secrets from the otherwise glamorous industry followed by some interactions with some great people from the industry. We also bring to you Lauren Gottlieb’s fashion tips and close and personal chat with actress Amrita Rao and with actor Vikrant Massey. This season we have featured two great properties from Delhi, Thai High and Kempinski. Explore these destinations through our eyes and sink in their exquisite nature. Technology has found its place this season, in form of a review of the next version of Window OS. Kumaon Literary Festival is round the corner and we caught up with its founder, Sumant Batra for a quick chat. Read the article to know more. Let us all gear up to celebrate the season of festivals and bring happiness in our lives. Read, feel loved and gift us your smile!