Highlights of Business Today magazine dated April 14, 2013: The latest issue of Indias leading magazine, Business Today, does a cover package on celebrity endorsements. The cover story Face Value Rs 100 crore analyses how M.S. Dhoni and his friend Arun Pandey created Indias most valuable sports celebrity. The package also includes a feature on Salman Khan, who has successfully leveraged his star status and extended his man-of-the-masses image to his Being Human charity and lifestyle brand. Keeping up with the tradition of providing quality analysis, the magazine launches a new quarterly survey to gauge the mood of the market. The Business Today-Morningstar Asset Allocation Survey gets projections from Indias leading mutual fund houses on key economic indicators. In the wake of recent expose on money laundering by banks, the magazine in its story Too Many Loopholes says private banks which accommodate shady customers are not all we should be worrying about - the system is flawed. Subscribe to the latest edition of Business Today magazine for all this and more.