Highlights of Business Today 12th March 2017, issue: The latest issue of Business Today carries a cover story on Best Companies to Work for 2016 in partnership with HR solutions company PeopleStrong to carry out the study. This survey discovers that employee focus is now shifting to softer, intangible elements. To know more read The best companies to work for. Google reigns supreme as the best company to work for yet again, and for reasons more significant than free food and massages. Find out more at A Unifying Mission. Digital advertising has started eating into the share of not just print but also television. To know more read Digital Soars. The disruption by Jio has caused severe damage to the stalwarts of the Indian telecom industry – Airtel, Vodafone and Idea Cellular. Find out more at Losing Strength. As the practice of checking reviews before hitting the ‘Buy Now’ button has become the norm, businesses have sprung into action to influence customers’ buying behaviour. Read more at Reading Between the Stars Building an online store is easier than you think, thanks to e-commerce enablers. Heres how you can set up shop online in just a few clicks. To know more read Set Shop, Go.   All this and much more in the March 12th, 2017 issue of Business Today. So buy now!