The cover theme of the August issue is Crisis Management. Eric J McNulty and Leonard J Marcus, Associate Director and Founding Co-director respectively, National Preparedness Leadership Initiative, Harvard and co-authors, You’re It write that leading through a crisis unveils many hidden opportunities for transformation. Sridhar Samu, Senior Associate Professor, Great Lakes Institute of Management and Anubhav Mishra, Associate Professor, Jaipuria Institute of Management state that rapidly changing consumer patterns during a crisis require a dynamic strategy aligned with the pulse of the market. Girish Mainrai, Chief Manager and Area Manager, Bank of India analyses how marketers turned the Covid-19 pandemic into an opportunity for growth through diversification and other innovative tactics. Joydip Dey, a management consultant and former Vice President-Human Resources, Bharti Tele-Ventures Limited explains how workforce rationalisation, if carried out with strategic diligence, can lead to immense gains. Dr Debashish Sengupta, Professor at Royal University for Women, Bahrain and author of The Life of Z  and The Life of Y makes a case for fostering a genuine culture of care to engage with employees in times of uncertainty.