10, 36 & 48 After The Plunge The recent plunge in gold prices has implications far greater than making gold jewellery more affordable. While gold loan firms are seeking a top-up of the collateral, thanks to falling prices of mortgaged gold, jewellery and gold loan company stocks have been affected adversely, not to mention the fortunes of gold mutual funds. An in-depth study of the follow-on effects of the price plunge and suggestions for the likely courses of action