Outdoor Asia


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This Issue   Media Matters FEPE Dubai Congress bridges global OOH markets  OOH needs to punch above its weight: Nancy Fletcher  Accelerate industry transformation: Jean–Charles Decaux  ‘Dynamic content can bring contextual relevance to OOH’  Mobile is another OOH Screen: Marc-Antoine de Roys  ‘OOH is playful, DOOH can get people to play’  ‘Business outcomes real measure of OOH success’  Walking the tightrope Gallery Snapshots from FEPE Dubai Congress Think Digital ‘Programmatic buying will disrupt OOH business’  ‘The time for DOOH has truly arrived’  ‘DOOH is coming into its own in Qatar’  ADSAT attains pride of place at Bengaluru airport  Talon Launches AdTech Platforms for OOH  JCDecaux launches live music content on digital billboards  Dynamic. Creative. Contextual Brand Strat ‘Large formats work best for us’ Monitoring & Metrics At the cutting-edge of business Transit Media ‘We’re exploring new sources of non-fare revenues’ OAA 2019 The way to the top OOH Plus Imagica – Where branding is fun-filled Simply Creative Resources