Business Wins Global Outlook Biz consolidation, tech solutions influencing OOH growth ‘Lines between OOH & mobile will continue to blur’ ‘2019 will be all about integrated, content led strategies’ ‘OOH is becoming increasingly data-rich’ ‘Digital motion media can augment OOH prospects’ ‘We are anticipating a better year for OOH’ Media Matters 2019 Year of the reckoning for Indian OOH ‘OOH has a key role in public amenities development’ ‘Transit infra expansion big boost’ ‘New-age data driven metrics will the game-changer’ ‘Use of data, technologies will spur OOH’ ‘Key growth drivers – Elections, cricket, OOT spends’ Curbs on political ads – a boon for OOH PSUs: The new spenders on the OOH block Brand Strat OOH is all about audience connect’ Brand Speak ‘We plan to increase our OOH advertising’ Transit Media Indian Railways needs a tailored approach to advertising Brands in a rush to check in at Varanasi airport Influencing an India on the go Think Digital 5G, programmatic platforms, innovative formats to drive DOOH growth PlayAds set to dominate transit DOOH in Kerala OOH Solutions Beauty lies in the structure… State of Business Aurangabad – A city where past meets a new future Krishna Bhalsingh, Joint Commissioner, Aurangabad Municipal Corporation Habib Shaikh, Dreams Creation Advertising Abhishek Shelke, Abhishek Advertising Kamlesh Jaweri, Upendra Publicity Nilesh Kshtariya, Ultra Outdoors Mukesh Tiwari, Media House Rahul Kadam, Marquis Advertising & Marketing Simply Creative Resources