Birth of a salesman: From coal producer to marketer In order to ensure that what it produces is actually sold, Coal India Ltd is re-inventing itself as a marketer. Attractive commercial packages and new e-auction schemes are on the anvil to retain its consumer base, says S N Prasad, Director Marketing.   Also read: Singareni Collieries to offer 4 mn tons of coal for linkage auction in Sept Tree transplanting can remove CIL’s mining hurdles Outer harbour project to make Paradip highest capacity port in India Indian Coal Markets Conference 2016 to be held on Sept 4-6 in Kolkata Plus regular features, corporate, logistics, international news & price analyses