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The shopping mall is on the cusp of a major
change.From being mere buildings housing stores,
they are evolving into becoming an integral part
of the community they belong to, places where
people spend their leisure time. This is particularly
true for a country like India where the weather
conditions and the need to move around in a car
dictate where people spend their free time! But just
when the mall was settling into a routine, came
a new medium of sale, in form of e-commerce.
People switched over for the convenience and the
comfort, the sea of choices, deep discounts and
doorstep delivery.
The Indian mall developer was jolted out of his
comfort zone, as shoppers who once thronged
malls were now ordering on phones, computers
and tablets, siphoning sales from physical stores.
They started facing the heat to reinvent their
shopping centres. And what a reinvention it has
been. From simply housing well-known chain
stores, cinemas and supermarkets,the Indian mall
has transformed itself into a FEC – a place where
people can eat, watch movies, take part in events
and activities, spend quality time in play zones
with their children, and maybe shop some!
Gyms, supermarkets, hotels, co-working space,
pop-up stores, expanded food courts, movie
theatres and event spaces are all filling up the retail
space in the malls, bringing in footfalls and pulling
back customers and revenue from e-commerce.
In the new and improved Shopping Centre News,
we bring you an analysis on why shopping malls
are the ‘the’ retail spaces of tomorrow and how
fashion and lifestyle play a major role in bringing
in the shoppers.
The feature analyses concerns from both
retailers’ and shopping malls’ perspective and also
talks about ways to deal with these challenges in
a mega round table discussion that took place at
IMAGES Group’s recently the concluded flagship
event, ‘India Fashion Forum 2019’.
The edition also brings you a perspective of
small business ideas apt for a mall, in the form of
kiosks which is becoming one of the leading trends
in the shopping malls today. This business idea has
been advocated globally in developed countries for
decades, even though it has picked up pace in India
very recently.
At last, we hope to find this redesigned issue
crisp, knowledgeable and valuableto your
business as always. Log on to our website www.
indiaretailing.comto read more informative
articles and analyses on innovative trends and
developments in the shopping centre industry on a
global stage with an emphasis on India.