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India’s mall story began in the early 2000s, when there were just
three shopping centres in the country. Our mall culture started
developing when Indian shoppers began to realise the advantages
that a clean, air-conditioned, organised mall had over an unorganised
street. Today, malls are literally mushrooming across the Indian
subcontinent.
Malls have survived it all – the recession of 2007-2008 and the
advent of e-commerce. They’ve grown bigger, brighter. They’ve
evolved the way Indians view traditional brick-and-mortar retail,
selling experiences, wooing shoppers in, making them stay and
spend and converting them into loyalists. With over 600 operational
malls across the country, it’s safe to say that malls are here to stay.
For a mall to achieve scalable success today, the management
needs to be skillful in understanding, forecasting and adapting to
changing consumer needs and expectations. Malls need to keep up
with the constantly evolving ecosystem, stay up to date on trends and
deliver new experiences to increase footfalls and sales.
The cover story of IMAGES Retail’s September issue brings you a
lowdown on some of the best malls in India, the unparalleled retail
experiences they provide and how they are becoming more than just
shopping destinations. The issue includes a research report by JLL
as well as thorough coverage on everything these social hubs have
to off er including brands, customer experiences, experiential retail,
superior technology and more.
The issue also brings a futuristic feature titled ‘Robots in Retail’,
which talks about how as technology advances, a new generation
of robots is graduating from back-end operations and becoming a
reality in retail stores, interacting with humans at store fronts.
As always, I hope you fi nd the issue informative and benefi cial. Do
log on to our website, www.indiaretailing.com to read great features
and analyses on the stage of the global retail industry with an
emphasis on India.