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Retailers need to do a lot to succeed in the Indian market. Th ey need to
sell good quality at competitive prices, market their product eff ectively,
all the while growing their business. One way to grow fast is by
franchising.
Franchising is an evergreen module that never goes out of fashion. It is
one of the most fruitful motivating business opportunities that can lead
to the foundation of a successful business empire. Opening a franchise
comes with a set of rules, expectations, and skills completely diff erent
from launching one’s own retail brand. As with any business venture,
franchising is not immune to risk, but if undertaken in the right way, it
can be a vehicle of success for both the franchisor and franchise.
IMAGES Retail’s November edition brings you the pros and cons of
Franchising in Retail. Th e issue covers the topic from both ends - the
retailers who off er franchises of their brand, and from the point of view
of franchise owners. Th e issue talks in depth about major retail players
and the breakup between their own stores and franchises, investment
required, guidelines, revenue and footfall fi gures. Experts and retailers
from the industry outline the challenges they’ve faced trying to establish
a franchise business and detail other important aspects of choosing the
right franchiser and franchise.
Th e edition also brings an exclusive feature on ‘Transit Retail’, a deep
dive into how retail contributes to an airport’s revenue and why airports
are self-sustained shopping enclaves which drive in sales as they create a
unique shopping experience.
In addition to this, the issue also has an interesting feature on Retail
Bosses Turning Customers. In the ‘Stores CEOs Love’ section, the top
honchos of the industry talk about their favourite and most loved stores
– both on the Indian and global map. In the Success Story section, Mohit
Dhanjal, Director Retail, Raymond Limited shares insights into the
success of the most exclusive fashion retail formats in the country.
As always, we hope you fi nd the issue informative and benefi cial. Do
log on to our website, www.indiaretailing.com to read great features and
analyses on the stage of the global retail industry with an emphasis on
India.