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Welcome to the annual women’s wear special issue,
a part of our ongoing attempt at showcasing fresh
new thoughts and visions on women’s fashion in
the country.
Fashion and women are inextricable! Fashion has
largely been a female dominated sphere and will
remain so. Can you think of any fashion segment
that’s as varied, evolved or intricate as women’s
fashion No, I bet, you cannot!
The Indian woman today has emerged as a
powerful consumer base. Increased literacy
has augmented the rate of employment and
increasing fi nancial independence, which inturn
has revamped the demographic trend of women
as a consumer. This snowballing phenomenon has
had a huge impact on the women’s wear market in
India, propelling it to balloon by the day.
Market research by management consulting giants
Technopak says the women’s segment comprises
almost 37.5 percent of the total fashion market of
the country. It is estimated to be worth 1,20,935
crore US 18.6 billion and is expected to grow at a
CAGR of 7.6 percent to reach 2,52,164 crore US
38.5 billion by 2027.
Also, as one of the fastest growing segments of
fashion retail, it is all set to overtake men’s wear
by 2025 as is outlined in the cover story of our
women’s wear special October issue, Women’s
Wear in India: Dynamics, Trends & The Future.
The demands of the segment has undergone
massive evolution too. Today, the emphasis has
shifted from being simply price conscious to
demanding better designs, higher quality and
trendiness. As a whole, the new Indian women
is expecting tremendous attention and with so
many choices to be made, acquiescent eff orts
to collate and calibrate a strong culture of
fashion professionalism is indispensable for all
stakeholders of this segment.
All in all, I can promise you that this issue holds
unmatched insight into the current dynamics of the
women’s wear fashion industry in India, along with
detailed researches on the various subdivisons
including ethnic wear, western wear, as well as
the buzzing new category of fusion wear. The
BoF team has reached out and talked to industry
leaders across these categories to consolidate
and showcase their broad opinions and beliefs of
the market as well as the prevailing trends and
opportunities in each.