The IMAGES BoF March 2013 issue, brings an insight into the realm of character Licensing in Kidswear Retail. We spoke to brands, retailers and licensing experts from different regions of the country to bring forth an informative and enlightening piece over the subject. The Lead Story on IFF 2013 talks about the building excitement to the much awaited edition of the India Fashion Forum, to be held in Mumbai in March. Under My Thoughts section, Ansul Agarwal, MD, Eteenz talks about why kidswear is doing phenomenally well in todays times. In the Brand Watch section, shawl and scarves manufacturer and retailer Shingoras success story is unearthed in a detailed manner. In Retail Watch, Gulshan Choudhary, Director, Suvidha Stores, speaks about his business strategy in the last three decades and future expansion plans. Our section Innovation in retail has Sandeep Nandlal, Communications Manager, Fashion 365 Retail Pvt. Ltd, discussing how luxury boutique stores give it all to meet customer requirements in the Indian market. In Innovation in products, we have a story on how the world of fabric is evolving and denim manufacturers across the globe are experimenting with new technologies and innovations today. Amit Gugnani, VP, Apparel Operations, Technopak, shares some research based figures on how kidswear from a niche category has come a long way to become a part of the family brand. Regular columns such as Seasons Offerings, Outlets, Brand Tracker, et cetera are the knowledge banks that our business magazine brings on table for all its readers in every issue.