The first issue of the year, IMAGES BoF January 2013, brings an insight into the ethnicwear industry for men, women and kids. We spoke to brands and retailers from four regions of the country to bring forth some of the seasons most popular and best selling trends. The Lead Story talks about the opportunity in India for global brands and retails after the announcement of 100 per cent foreign direct investment FDI in single brand. Under My Thoughts section, industry stalwart Praveen Agarwal, MD, Prapti Fashions, gives an insight on how the market for organised ethnicwear has shaped up in the last decade. In the Brand Watch section, the success story of Trendy Divva has been talked about. Straight from the heart of Raipur, Retail Watch, covers the strategies and growth of Vama womenswear store. An upcoming retail format, Pop up stores, has been discussed in the Market Watch section. Amit Gugnani, VP, Apparel Operations, Technopak, shares some research based figures on the growing ethnicwear market for kids. Regular columns such as Seasons Offerings, Outlets, Brand Tracker, et cetera are the knowledge banks that our business magazine brings on table for all its readers in every issue.