The February 2013 issue of IMAGES BoF talks in length about the various aspects and angles of the recently announced 100 per cent foreign direct investment FDI in single brand retailing. The cover story, Entry strategy of Global Brands - Impact of FDI, is second series of the story where consultancy, Third Eyesight, evaluates the impact of the recent relaxation of the FDI rules and the entry strategy of more than 100 international brands that have entered the Indian market in last two to three decades and those who have decided to come full throttle in this market with a long term vision. Under the Brand Watch section, the expansion and consolidation plans of Monte Carlo have been talked about. Asopalav, a Gujarat based retailer, talks about carving a niche for itself in a small town of Patan and then expanding its business, in the Retail Watch section. The brand, Da Milano, was chosen for the Retail Excellence section for its year-on-year growth of 30 per cent and aggressive expansion strategy. Amit Gugnani, VP, Apparel Operations, Technopak, says that encourages FDI and says that it is the right stimulus required to to bring the Indian economy back on fast growing track. Business leaders set an agenda for the next edition of India Fashion Forum IFF event to be held in Mumbai from 20 - 22 March 2013. The outcome was an exciting new direction that will make it even more rewarding for all fashion brands to participate in this iconic event. This issue is also a curtain raiser for the IFF and talks about how the event has engaged and involved the fashion apparel industry over the last many years.