In the August 2013 issue of IMAGES Business of Fashion, the cover story indicates the fact that though menswear has the largest share in fashion pie, the womenswear is also gearing up to dominating the market. The cover story, Womenwear market in India, discusses about the Indian apparel and experts expectation from the market and its future growth. It also includes detailed description about the Indian apparel market which is classified into three broad segments, Menswear, Womenswear and Kidswear. So far, Menswear is the largest segment, however with the changing trends and growing demand, womenswear is taking over the menswear segment, gradually. Amit Gugnani, Senior Vice President of FashionTextile & Apparel and Prerna Kaushal, Senior Consultant, Fashion at Technopak Advisors, talks about the key growth factors contributing in the rapid growth of womenswear segment in Indian market. T The expert speak segment includes basic understanding about the dynamics of womens buying behaviour. Nilakshi Soni, Head Marketing, ELLE Fashionwear, Arvind Lifestyle Brands Ltd., talks about the dynamics of Womens buying behaviour. It also includes slowly but effectively expanding wings of E-retail of Luxury bags in Indian market. The organisers of the HUB, Richard Hobbs and Peter Caplowe, talks about the first edition of the invitation only fashion trade show to be held in Hong Kong. Renowned fashion designer, Anita Dogre will share her personal side and upcoming fashion trends. Apart from this, regular columns like brand watch, market watch, seasons offering and outlets bring to the readers an overview of the fashion industry as a whole.