pCover Story: Finding an IPO’s Potential: Evaluating an IPO Beyond Financial Metricsp pThe expedited listing of IPOs within a mere three days of closing the issue underscores a prevalent trend among investors who are eager to capitalise on profit opportunities quickly. This trend often involves a heavy reliance on easily accessible factors, primarily focusing on financial metrics. However, what if an investor is looking to identify a promising IPO investment opportunity that transcends conventional financial metrics Mandar Wagh highlights the importance of incorporating qualitative factors alongside financial metrics to make informed investment decisions, underscoring their crucial role in shaping IPO outcomes p pMF - Cover Story: p pELSS Funds: Still Attractive Performance Analysis of ELSS FundsbrIn the ever-evolving landscape of financial investments, equity linked saving schemes ELSS were once a popular choice among investors looking for long-term wealth creation. But with the implementation of the new tax regime in India, are ELSS funds losing the sheen of providing dual benefits of tax deductions and capital appreciation Vardan Pandhare explores the various intricacies in this story. p