Cover Story Investing In New-Age Businesses Out of the Rs 1.3 lakh crore raised via IPOs throughout the year 2021, roughly 33 per cent of it was cumulatively raised by eight new-age companies such as Paytm, Zomato, Nykaa, PB Fintech, Car Trade, Fino Payments Bank, Nazara Technologies and Easy Trip. Does this indicate that it’s a red carpet walk for all new-age companies It may seem so but as Armaan Madhani and Shreya Chaware point out, investors need to study a slew of factors before parking their funds in this space.