Fortune India


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  Netflix has spawned an entertainment revolution globally. And now it views India as a key market. In this issue we chart Netflix’s India strategy. When we spoke to Hastings for this month’s cover story, he said that the one big lesson he learnt after having to sell his first company was “the danger of over optimising for efficiency with rules and processes”. It is this flexibility which is essentially the Netflix Way, a management philosophy which has seen a DVD mail-order service morph into one of the biggest global brands with its streaming service which changed the way the world consumes entertainment. Moving away from Netflix, the past month has seen frenetic activity on two fronts—the roll-out of the much-awaited Covid-19 vaccines in India, and the inauguration of Joe Biden as the 46th President of the United States. Both developments have major ramifications for the Indian economy, and this issue examines them in detail. Our special package on- DOING BUSINESS WITH BIDEN discusses in detail how India has much to gain if U.S. President Joe Biden focusses more on expanding bilateral free trade and investment, rather than go ahead with his tax proposals. In this issue we also have a special Fortune India Exchange booklet on HEROES OF CORPORATE INDIA.