THE BUSINESS OF ENTERTAINMENT:This first-ever Show Business special from Fortune India aims at capturing the emerging trends in fast growing entertainment industry, whether it is cinema, streaming, audio or even multiplexes. The massive growth in the entertainment sector has meant that film actors are no longer just performers. They are brands with a massive value attached to them, with the biggest companies lining up to get them to endorse a range of products. Sample this: The latest ‘Celebrity Brand Valuation Report’ by consulting firm Duff & Phelps pegs actor Deepika Padukone’s brand value in 2018 at a staggering 102.5 million. Padukone is the biggest movie star brand and No. 2 on the list just after Indian cricket captain Virat Kohli.For this collector’s issue on entertainment, Fortune India’s journalists looked at several aspects of the entertainment world to bring you stories not just of some of the biggest movie star brands—Ranveer Singh brand value 63 million, Amitabh Bachchan 41.2 million, and Alia Bhatt 36.5 million who we feature in this issue—but also of the latest developments in show business. If the battle in the OTT space is turning more interesting by the day, with even large movie producers like Eros International coming up with their own plans to take on giants Hotstar, Amazon Prime, and Netflix, this also means a great opportunity for newer writers, directors, cinematographers and others associated with the entertainment industry to showcase their talent. Indian audiences, now exposed to the finest in global entertainment through streaming channels, are hungry for genuine, quality content. Welcome to a whole new world.