TACKLE MICRONUTRIENT DEFICIENCIESWhile malnutrition and under nutrition are old problems in India, there has neither been any data nor a specific policy focus on deficiencies of specific micronutrients such as vitamin A, vitamin B12, vitamin C, vitamin D, iodine, zinc, folate and iron. But the ongoing pandemic has provided the much needed push to develop specific solutions in this space. The industry is now aggressively rolling out a number of novel products fortified with minerals and vitamins in order to re-structure the nutrition scenario in the country