COVID-19 Stirs Way Of Innovation Although the emergence of COVID-19 has brought the world to a standstill, it has stirred a wave of innovation within the Indian food & beverage F&B industry, among others. Indians are warming up to the idea of building immunity and maintaining a healthy diet to prevent an infection. As a result, companies are gradually coming up with creative and innovative products to help people enhance their immunity and gain strength to fight this pandemic.