WFH SPARKS SNACKING’TREND Health is high on the agenda for Indian consumers. As a part of post-COVID-19 food and drink resolutions, 48 per cent of consumers say they would follow a diet that reduces the risk of lifestyle diseases such as hypertension, diabetes, etc. Consumers are also prioritising natural ingredients, high protein and high fibre content in food. The growing shift towards healthy eating has, in turn, encouraged brands to innovate and reformulate with healthier snacks, without compromising on taste, throughout 2021.