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IMMUNITY BOOSTERS SALE REACHES HISTORIC HIGH IN 2020
The year 2020 began with the food and beverage F&B industry expecting to see a growth rate of 7.2 per cent by moving towards investing constructively in science and technology S&T. But the ongoing COVID-19 pandemic casted a spell of uncertainty across the world leading to a slowdown. Soon after, the industry began to observe a shift in consumer trend towards organic and healthy diet comprising of immunity boosting ingredients. As a result, companies started re-wiring their business strategy by developing and delivering creative and innovative products to help people enhance their immunity and gain strength to tackle the pandemic