Organic Foods Gaining Importance India have seen an increasing trend of people aiming at a healthy lifestyle. Over the past few years, majority of population is consuming unhealthy food and now they have woken up to the fact that a sharp change is required in what they eat and drink. On the other side many farmers now see organic farming as a way to stabilize or even increase their income due to public policy support and growing market demand. Indian consumers have started giving importance to the nutrient content and quality of the food they eat, thereby resulting in an increase in the consumption of organic foods.