THE INDIAN E-PHARMACY MANTHAN SAGA Amazon, Reliance and Flipkart vs the others… The question is who will win Will this pitting of wits drive new innovations in healthcare delivery and add value to customers The COVID 19 pandemic has opened up myriad opportunities for digital platforms to tap into India’s lucrative healthcare and pharmaceutical industry. The pharma market alone is one of the largest in the world and is continuing to grow. Given the current situation, there has been a macro trend that indicates a growing need for online pharmacies as more people seek to order their medications online. Moreover, the entry of tech giant Amazon and the acquisition of Netmeds by Reliance gives a clear indication that this sector is all set for a major disruption