COVER STORY PRIMING PREMIUM BRANDS All the major players are jumping on to the bandwagon of ‘Premium Brands’ in order to reap benefits they offer viz. pricing power and profitability.   “Our branding distinguishes unique customer benefits” Madhumita Basu, Chief Strategy and Marketing Officer, Nuvoco Vistas Corp, speaks on the history of Nuvoco’s premium brands and how they have transformed over the years.   “Dalmia is at forefront of innovation on product & packaging” Ujjwal Batria, Chief Operating Officer, Dalmia Cement Bharat, speaks on the various factors that have played a strong role in the company’s branding exercises, and importance of packaging in premium brands.     FEATURE: GEARS & DRIVES Rising up to Application Demands  Innovation is an ongoing process for G&D equipment manufacturers, where meeting application demands and trying to overcome common challenges is a priority.   “Our products can help industry earn carbon credit” R Haridoss, Vice President Sales & Marketing,Power Build, speaks on the market for gears and drives for the cement industry, and the range of transmissions that cement plants need.   Gebr. Pfeiffer vertical mills with MultiDrive®  The MultiDrive®, which has proven successful in industrial operation since 2008, was developed by Gebr. Pfeiffer in cooperation with Siemens Flender especially for the MVR mill.