Growth of automotive sector is the key to driving demand for industrial paints, which account for around 40 per cent of the total paint industry. “Cover Story” takes a closer look at the current status of auto coatings market and identifies possible avenues for growth in the future. While Europe took 10 years to migrate from Euro IV equivalent to BS IV emission norms to Euro VI, India has to do it in three years. Though it was an uphill task, many utilised this transformation challenge as a means to propel their growth and achieve significant gains. Special Feature tracks the challenges faced by OEMs on their path to adoption of BS VI norms. In the “EV Section”, APF converses Prerana Chaturvedi Executive Director & CEO, Evolet and Narayan Subramaniam Founder and CEO, Ultraviolette Automotive Pvt Ltd to understand their start-up journey and their growth plans.