Dear friends, Since childhood, we have being given the cultural values to serve our parents and elders. In our homes, we also see our parents serving our grandparents. in this issue, Param Pujya Dadashri has given us the wonderful understanding to answer questions such as, Why has so much importance been placed on selfless service What could its results be From where should one begin to serve others What counts as a true service So, let us understand the importance of selfless service and heartily serve our parents, teachers, and elders.