The MEME Issue We try to scrutinise the viral phenomenon, for the sake of mankind, that has taken all over the world – MEMES!   What does it all meme: Right since the term was coined by Richard Dawkins in his book – The Selfish Gene, it has evolved into something of unimaginable proportions. We try to explain. The universal tool: What we see as inane humour probably holds the blueprint to the future. There is indeed something deeper and more organic underlying the entire meme culture. Life as a meme: Becoming a meme has its own consequences. A quick look into how turning into a meme affected people’s lives.