Indian Journal of Marketing


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Tourism is basically a service industry and is an amalgamation of both tangible and intangible components like accessibility, amenities, attraction, accommodation and activities. The socio-economic implications of tourism include – a enhancement of domestic and foreign exchange growth, b employment generation, c cultural assimilation and d support to the local people. For tourists, India is a confluence of modernity and traditional hospitality.The organization of a tour can be divided into a package tours and b non-package tours. Package tours is a comprehensive programme of tour arranged by a single institution which takes care of the interests of tourists in terms of accessibility, amenities, attractions, accommodation and activities. Package tour is a kind of single window service of a tour. A non-package tour on the other hand, is a tour organized in isolation and planned according to individualized tourist activities.