Indian Journal of Marketing


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Tirth Raj Pushkar, abode of Lord Brahma is a small town situated 14 kms. North West of Ajmer city Rajasthan state in the Aravali ranges and stands as a testimony to the rich culture of Rajasthan and religious heritage of India. It is considered as one of the most sacred place of Hindus and a holy dip in the Pushkar Lake is essential for all. A colorful and lively huge cattle fair is held every year on Kartik Purnima and lacs of pilgrims and ascetics gather here.