Indian Journal of Marketing


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Feel shy and nervous even to have an idea of buying used goods Social values and cultural pattern are oriented to adore only new things. People still think twice about their participation into a used goods market. Keeping aside the social and cultural values of used goods, this paper argues for the economic value of used goods and it suggests that economic value be valued. The present study is a modest attempt to understand the dynamics of UGM. It studies about the players of the used goods market, nature of goods, price, place, rules, and values. It also attempts provide suggestion to government to make necessary institutional arrangements to facilitate used goods markets so as to retain the value of the said goods.