Impact

About this issue

Bad Men of Advertising

Are kickbacks given to creative agencies from the pool of money assigned by brands to production houses, is that a rampant side business for creative agencies today, IMPACT digs deeper

About Impact

A weekly magazine from exchange4media, Impact is the single point source of all intelligence for today's business managers. It talks to an audience who are leaders, trendsetters and opinion makers. It analyses the development of the week, filters the most significant and relevant new, provides perspectives to the key happenings and goes beyond the obvious and brings fresh point of view.